Social Media AuditÂ
Don't know where to start when it comes to your social media presence? Overwhelmed at the thought of creating and maintaining your content? We're here to guide you every step of the way.
 Here are the details:
What's included?
Get ready to take your social media marketing to the next level
Part 1
In our first session, we'll set aside a 30 minute chat to go over the following:Â
- Your current social media channels or your anticipated channels if you've yet to hit go
- The marketing tactics you're currently engaging or your plans for social media growth
- Your business goalsÂ
- Your marketing goals
- Your concerns and pain points
Part 2
After our session, I will complete a review of your content and strategy for your business social media channels, and will provide feedback based on your specific business and marketing goals as well as your overall objectives which have been outlined in our chat.Â
Part 3:
Once I have developed your social audit findings, we'll schedule another catch up to go through my feedback, suggestions and actionable tasks, including:Â
- Profile & content review: I’ll thoroughly evaluate your social media profiles to ensure they’re optimised for visibility, consistency, and brand alignment. From your bio to your profile image, we’ll make sure everything speaks to your target audience. If you're yet to create your social media channels, I'll provide guidance on what to include on your channels to optimise their success.
- Performance metrics evaluation: A comprehensive review of your analytics across all platforms, including growth trends, reach, impressions, and conversion rates, will help us pinpoint what’s working and what needs adjusting. If you're yet to create content, we'll use other industry benchmarks as a guide for what you should invest time and resources into.
-
Competitor Comparison: I'll compare your social media presence with your competitors, identifying gaps, opportunities, and areas where you can outshine the competition.
-
Actionable recommendations: You’ll receive a detailed report with clear, actionable steps to enhance your social media presence. This includes content suggestions, engagement tactics, and optimisation tips.
- Bespoke templates:Â I'll create a series of templates for you based on your goals, brand guidelines and preferred outcomes, which you can customise and edit to create new and consistently branded content.Â
Don’t let your social media efforts go to waste. Unlock the insights you need to improve, grow, and succeed online.
Let's do it
Following the social media audit you will:
- Identify the best social channels for your business goals
- Identify your KPIs and success metrics to ladder up to your goals
- Execute seamless social media and brand marketing
Social media marketing doesn't have to be overwhelming. If you have a plan and anchor points to refer to, it can be a seamless and straightforward process.
Tash, QLD
Oh.. my.. god! You are an absolute fantastic smart human. What you have done is just amazing. And you have really helped me so much with that!!! I am just in awe.Â
Chelsea, QLD
To be honest, I was hoping for something amazing but I have to say you delivered this but also absolutely exceeded my expectations. A truly heartfult thank you for all the work you put into this.
Kirsty, QLD
I’ve learned time-saving strategies for creating and sharing content, and finally stopped spreading myself too thin.Â
 ABOUT ME
Hi, I'm Sarah Duncan
I've been working in the digital marketing space for 20 years. I started my career in journalism and worked for the likes of News Corp before freelancing for a variety of publications overseas.
I then returned to my hometown of Brisbane and have worked as a social media manager for a variety of brands including small start-ups and large multi-national corporations.
I've won industry awards, including the Social Media Institute Award for Best Corporate Social Media Team in 2019, and have also created an award-winning blog. I'm so excited to share my knowledge with business owners like yourself.
Here are a few of the brands I've done social media marketing for in the past: Expedia, Wotif, Stayz, Bookabach, Lastminute.com.au, Orbitz, Travelat60, Startsat60, lululemon, News Corp, plus many more.