From content to customers in 8 weeks
You're showing up. Posting consistently. Giving away your best insights for free. And yet, your DMs aren't exactly flooded with "shut up and take my money" energy.
Let's change thatWhat's Content to Customers all about?
Content to Customers is an 8-week implementation program for business owners who are done treating Instagram like a slot machine (goodbye money!) and are ready to build a content system that actually brings customers through the door.
This isn't about going viral. Or building your follower growth. It's about making money, thank you very much!
Most businesses don't have a content problem. They have a conversion problem.
Content without strategy is just noise in an already very noisy room. Content without a clear pathway is hard work for no return. And content without clarity? That's a one-way ticket to burnout while you wonder why everyone else seems to have figured it all out.
Content to Customers exists to close that gap between "great post" and "where do I buy?"
Here's how we do it:
This isn’t just a course, it’s a guided, high-touch experience designed to get results. Each week for eight weeks we'll take you through the system, method and action that works (I should know I've been working in social media and marketing for 20 years, but more about me later!).
1. Weekly Live Sessions (60 Minutes)
Every week we meet live for a 60-minute session where you get actionable strategies, guidance, and coaching. These sessions are interactive, you can ask questions, get feedback, and see exactly how to implement what we teach in real time. Every session is also recorded, so you can revisit the lessons whenever you need.
2. Video & Worksheet Resources
Each week, you’ll receive bite-sized video lessons and worksheets to guide you through every step. You’ll know exactly what to do, how to do it, and why it matters, no guessing, no overwhelm.
3. Live WhatsApp Support & Community
Our live WhatsApp channel keeps you connected to us and the whole group. Ask questions, get feedback, share wins, and troubleshoot challenges in real time. You’re never doing this alone, the community and direct support are built into the program so you always have guidance when you need it.
4. Weekly Emails to Keep You on Track
We send a short, focused weekly email so you know exactly what to work on and what to prioritise. This keeps you moving forward, even if life gets busy, so you never wonder what to do next.
In short: We combine live coaching, actionable resources, ongoing support, and community to ensure you don’t just learn, you take action. This is how content stops being a guessing game and starts producing real, measurable results.
Who this is for:
This program is for you if you're posting regularly but your content's doing everything except making you money.
You have offers you know are valuable, they've just stopped feeling like the obvious next step to your audience.
You're doing "all the right things" with content but results show up as regularly as flaky friends.
You want a clear, repeatable pathway from content to customer. And you're ready to implement, not bookmark another "10 tips" carousel for later.
This is not for people hunting quick hacks, chasing trends, or hoping for passive "set and forget" growth. That's not a thing. Sorry.
The real issue (and why it happens)
Most businesses don't have a content problem. They have a conversion problem.
Content without strategy is just noise in an already noisy room. Content without a clear pathway is unpaid labor. And content without clarity? That's a one-way ticket to burnout while you wonder why everyone else seems to have figured it out.
Content to Customers exists to close that gap between "great post" and "actual sale."
Over 8 weeks, you'll build a content ecosystem that turns scroll-stopping attention into action-taking customers.
Here's what you'll learn to do:
- Create content that speaks directly to people ready to buy, not just people ready to lurk.
- Position your offers so clearly that people finally get why they need you.
- Build trust and authority without posting 47 times a day.
- Guide your audience from content to conversation to conversion without it feeling cringey or salesy.
Stop guessing what to post and start posting with actual purpose behind it.
This is a system you can use again and again
This isn’t an 8-week boost that disappears once the program ends.
What you build inside Content to Customers becomes:
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Your ongoing content framework
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Your messaging foundation
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A repeatable way to launch, sell, and grow
Instead of reinventing the wheel every month, you’ll have a system that evolves with your business, one you can return to whenever you’re selling something new or want to sell what you already have again and again.
Success stories we've seen so far:
We don’t just talk about turning content into customers, we make it happen. Here are some examples of what’s possible when strategy meets execution:
1. From $35 to $85,000 in paid work
One client invested just $35 in ads and walked away with $85,000 worth of booked work. They weren’t lucky. They followed a clear system that turned attention into qualified leads, and then into paying clients.
This is what happens when your content and advertising are aligned with an offer people actually want.
2. $3 Per Lead? Yes, Really!
Another client spent $140 and generated 46 highly qualified leads, just $3 per lead. With the right messaging and targeting, reaching the people who are ready to buy doesn’t have to be expensive or stressful.
Even small ad budgets can deliver outsized results when your content is working strategically.
3. We see this every day
We consistently generate leads at around $4 per lead for ourselves and our clients. This isn’t luck, it’s the system in action.
The key? Content that speaks to the right audience, paired with smart ad strategy, so your business grows without guesswork or wasted effort.
How the program works
Content to Customers is a guided implementation experience. Not a course you'll watch once and forget about.
You get an 8-week structured framework with weekly live coaching and strategy sessions. Each week has a clear focus so you're never staring at your screen wondering what the hell you're supposed to be doing. You'll get real-time feedback on your content and messaging, not generic advice that could apply to anyone. And you'll walk away with systems you can reuse long after the program ends.
You won't just learn what to do. You'll actually build it while we're together.
By the end of the program, you'll have a clear content strategy that's tied directly to your offers, not just floating around hoping for the best.
This is a repeatable system for attracting and converting the right customers, not just anyone with a pulse. This is about creating messaging that does the selling before you ever jump on a sales call.
Think this could be the missing link between you and your customers?
Request the full program breakdown and we'll help you figure out if Content to Customers is the right fit for your business and where you're at right now.
Spots are limited to ensure you actually get the support you need to make this work.
What our community says:
Nicci, QLD
“I can’t tell you how incredibly grateful I am to Jacquie and Sarah. I’m not sure I can even put it into words. I just feel so clear moving forward in my business without anxiety.”
Julie, QLD
"Most micro businesses don't have a team as such, but you both felt like you were my team. Your approachability and enthusiasm make each of you accessible."
Kevin, VIC
"Having access to experienced guidance from Sarah and Jacquie has helped me move forward with my decision making."
Beth, NSW
"I feel more anchored in my role, with a clear niche and client avatar. It's given me clarity around who I serve, which shapes everything down the track."
Adele, QLD
"I felt like it really gave my brands credibility. Something I felt I was lacking before. As a new brand, I needed this."
Chelsea, QLD
"I was hoping for something amazing and you delivered this but absolutely exceeded my expectations. A truly heartfelt thank you."
This is not:
- A social media course
- A posting schedule
- A content ideas vault
- A “how to go viral” framework
This is:
- A customer-led content system to increase sales
- A messaging and conversion framework to increase sales
- A way to sell without feeling salesy
- A strategy you can apply across Instagram, email, podcasts, blogs, and beyond
- If you’re tired of learning what to post without understanding why it works, this is for you.
Let's be honest, most content advice isn't built for business owners.
"Post more"
Post more? I barely have the time to not post at all. If this feels like you, then you're in the right place. Let's take what you're already doing and build a system around it.
"Follow trends"
A higher view count doesn't put money in the bank, unless it's backed up by a system that funnels people straight into your checkout page. Understanding how to do this, can take the pressure off.
"Be consistent"
If you're consistently doing the wrong things, then that's going to be one heck of a quick race to the bottom. Let us show you how consistency can be profitable too.
Ready to get your content converting?
This program isn’t about growing the biggest audience possible.
It’s about attracting the right audience.
The kind of people who:
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Get what you do
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Are ready to invest
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See your content and think, “This is exactly what I’ve been looking for.”
When your messaging is clear, your audience self-selects. You stop entertaining people who were never going to buy, and start building momentum with those who are.
Request a program guide